Password required
Unlock
JW.S
Works
Info
Afekt
A Los Angeles-Based Creative Director and designer, specializing in strategically dissonant branding + interactive works.
A Los Angeles-Based Creative Director and designer, specializing in strategically progressive branding + interactive works.
Clear all
Color Temp
Clear
10000K
1000K
3250K
5600K
7750K
B&W
Vertical
Clear
Active
Automotive
Fashion
Lifestyle
Media / Ent.
Misc
Product
Tech
Travel
Software
Clear
After Effects
Blender
Davinci Resolve
Figma
Font Lab
Lightroom
Photoshop
WebFlow
Rating
Clear
2
5
6
6.5
7
7.5
8
8.5
8.8
9
9.5
10
Featured
Clear
Featured
DSC08041
A common site in the South Bay, with not so common conditions.
JON00579
Maybe one of my favorite shots of all time of Jake Maki on a meaty double-up at Cloudbreak. Insanity.
RTFKT
RTFKT_Process_RetroFuture
I love this, but it had no place in the brand beyond a potential collection.
Slow_Snow_water
Water bubbles in the water flowing underneath a stream covered in a thin layer of ice. Love this one.
Apple
Apple_ANC-loop
Easily my favorite creative challenge to-date. An atypical process to generate with a WebGL tool... really wish I could say more.
JON00473
THE shot from a day full of blown shots.
JON06182
One of my all time fav shots, and stoked to have it of the homie Mike, and around home. Featured in a spread in TSJ.
JON07145
A lone explorer along the beach pretty much everyone goes to when they're in Iceland.
JON07404
My back certainly doesn't bend like this.
JON08126
Capturing an unexpected moment of serenity for someone amongst the beautiful chaos of a dust storm.
JON08553
The stuff dreams are made of.. nevermind why there's nobody out in one of the most popular stretches of waves in the world.
JON09087
Editing error leads to a bit of a surrealist color grade, and personal fav.
JW.S
JWS_Joy-stick1
Initital proof of concept motion study for the joystick site.
JW.S
JWS_SquadRuns_hero-spread
A packaging mock-up done for Hangyaku, but utilizing Squadruns 002 as a temporary design.
dsc09360
Still one of my favorite pictures ever... all these years later.
Apple
APP_ANC-Opaque-concept
A concept/composite to tease the APP and reflect the opaque nature of background noise via active noise canceling. I think only I liked it.
Arcteryx
Arc_FW23_Idea_Prod-List
Trying to open up the product listing page to inherit some Swiss design principles.
Aristide
Ari_Book-Concept
I always liked the ridiculousness of the AT3-21 logo.. so I mapped it to a book for fun.
DANC
DSC07345
DANC
DSC08177
Gijo-Packaging-sample1
A mock-up for testing a branding direction for Gijo– meant to be minimal, clean, and kinda fun while still feeling premium.
Hangyaku V1
Hangyaku_Midnight-Edition
There was no way I wasn't going to do a midnight edition of these.
Hangyaku V1
Hangyaku_Uncut-sheet
Displaying the uncut sheet in a one-off mock-up created for it based off my office.
Hangyaku V1
Hangyaku_hero-flare2
The hero IMG for the initial launch of the Hangyaku playing card deck.
Hangyaku V1
Hangyaku_jokers
Yea, we got jokes.
Hangyaku V1
Hangyaku_king-stack
Stacking up face card designs and hinting at a focus on usability.. even with a crazierr design.
Hangyaku V1
Hangyaku_packaging-wrappers3
Packaging mock-up for the desk. Saran wrap for the distraction
Hangyaku V1
Hangyaku_poster_23
A one-off poster I had created for the Hangyaku poster that was probably a little too wild to ship.. but I always like it.
Hangyaku V1
Hangyuaku_SquadRuns_001-HERO
JON00160
One of those double-up tings out at Cloudbreak.
JON00267
Angling for a new angle for a place thats photographed extensively.
JON02698
One of my favorite abandoned buildings Ive come across.
JON02989
Mt. Whitney sunrises never get old.
JON03066
Early mornings at Mt. Whitney.
JON04684
One of the most spontaneously hawaiian moments, happening out of nowhere.
JON04962
An airfield in the middle of what looked like Mars. Always a big fan of this one.
JON05418
Somewhere under the rainbow... in the Icelandic highlands.
JON06383
A result of google satellite research to find this gem of a spot.
JON06537
Got lost in the clouds in the southern region of the highlands.
JON06964
Probably one of my best shutter drags, and no surprise it's of Billy Kemper who is way too calm out there.
JON09723
There's nothing really stoppin you.
JON09725
Something about this always strikes me as a still life– it almost feels staged. Kinda weird, but I'm here for it.
JON09791
A calm-ish moment in a wild city with some sorta dystopian vibes sprinkled in.
JW.S
JWS_2023_Store-Mock
A mock-up for one of the what very well might be the new JW.S mark for 2023.. and beyond?
JW.S
JWS_Fig-Mo-001_V1
The hero image for the new product release, JWS_Fig-Mo-001.
JW.S
JWS_Focus_Cover-mock
Testing out the new Poster-001.psd mock-up, with the new cover art for the new Focus playlist (now available).
JWS_PhotoSite-LoadIn2
A broader motions study for the important load-in sequence.
JWS_Poster_stoik-v1.2
A WIP of the Stoik poster one-offs.
JW.S
JWS_burn-brand-book-23
A brand book that's seen better days.
JWS_iceland-clip-1
Just taking a moment to take it all in.
JW.S
JWS_iceland-clip3
A clip from the top of Gulfoss.. really not much needs doing when you go there.
JW.S
JWS_logo-sweep-loop
Exploring different ways of revealing the JW.S wordmark with some static wipes.
RTFKT
RTFKT_Wayfinding_System
The start of the core toolkit that included all sum of parts– including very bespoke elements details, and larger/standarized elements.
Scab Shop
Scab-logo-loop
A WebGL 3D application of the wordmark for the shop pass. *Dev + 3D credit to CTHDRL.*
Scab Shop
Scab_Style-frame-04
Letting go and getting a bit weirder with type.
Scab Shop
Scab_Style-frame-08
Bold color, bold type.. wrong hierarchy. Could be a good secondary promo, but downplays the art too much.
Scab Shop
Scab_pamphlet-1
Sealed, signed, and delivered.
Simulon
Sim_Find-Frame
Developed a sample extension of the brand into a campaign concept about find your frame (amongst many options).
Singer
Singer_Gallery Hover
Motion excerpt showing the hover interaction on the gallery nav.
Singer
Singer_Grid-view-002
While most of the browsing it pretty exploratory.. gotta have the utilitarians option in a grid view.
Singer
Singer_build-detail_grid-view
I wanted a way to have visibility into the thumbnails via a toggle to go between icons and imagery.
Singer
Singer_build-detail_load-in
Motion frame to convey the concept of he load-in sequence for the start grid/gallery nav.
Sound.XYZ
SoundXYZ-direction2
An early direction for the Sound.XYZ branding project that I always really liked.
Sound.XYZ
SoundXYZ_Reject2
While very on the nose, I was rather keen on this direction. Alluding to sound waves and it being a platform to monetize music for artists.
Sound.XYZ
SoundXYZ_Simple-Lock
Sound.XYZ
SoundXYZ_Wordmark-filtering1
Exploring a system of bit crushing and distortion filtering to bring the mark to life.
Sound.XYZ
SoundXYZ_Wordmark-filtering2
Exploring a system of bit crushing and distortion filtering to bring the mark to life.
Sound.XYZ
SoundXYZ_Wordmark-filtering3
Exploring a system of bit crushing and distortion filtering to bring the mark to life.
SquadRuns-002_preview
A teaser preview of the second installment of the Squadruns series.
Stoik-teaser-mockUp
A mock-up to hint at an upcoming poster one-off thats' been churning slowly in the background.
Yosem-water-wall
A wall of water in a calm stream somewhere in Yosemite.
Aristide
ari_exploration1
Heavy FPO usage to show potential of a paper bleed-through effect, given Ari's ability to pull it off.
DANC
danc_social-posts
Some explorations around DANC branding for social applications.
Evinetta
evinetta_subway-stop
A promo poster in situ.
Hangyaku V1
hangyaku-font-title
Showing some of the variations baked into each character to help work through legibility in latin/kanji legibility.
JW.S
jws-HQ-Concept1-23
If JW.S HQ master plans ever come to fruition... this might be it.
writhe-temp
Sweet lovely death I am waiting for your breath. Oh, sweet death, one last caress.
JON09339
Pulling out a long lens to focus to enhance a sense of scale and juxtapose the oppositional forces at play.
Above the Clouds
Homage to what I would consider the first real hip-hop song I heard.
Aristide
Ari_About-1
Final design of the about page. I wanted to push this a bit more, but landed here due to responsive issues and Ari's push for simplicity.
Aristide
Ari_All-Your-Days
Load-in transition for the project detail pages.
Aristide
Ari_load-in_002
An early exploration with Ari around load-in sequencing. Lots of type treatments in the mix.
Basic
BASIC_2018-v1
A rough idea for a homepage design direction and content strategy.
Basic
BASIC_Applied_Detail-3
Heavy editorial vibes with the introduction of a block intro system.
Basic
BASIC_Applied_Detail-4
One of many bits of the editorial tool kit and exploring compositing techniques to make content more ownable.
Basic
BASIC_Applied_Detail-5
One of many bits of the editorial tool kit.
Basic
BASIC_Applied_layout2
Getting weird with some editorial interactive design bits.
Basic
Basic_site-redesign_AD-1
An art direction exploration for BASICs new site. Bring serifs back and look at stretch/drip via WebGL on scroll.
DANC
DANC_badge-exploration
A badge exploration with radial lines as a starting point for broader brand language.
DSC00101
I tend to find the people more interesting that the art in the MOMA.
DSC00193
Vintage feels around the golden gate, watching some fun little ones come through
DSC02374
Super random shot from a small day at Backdoor.
DSC05670
This is backwash. Kinda wild. What's wilder is that there was a guy shooting next to me who posted an almost an identical image.
DSC07626
Peak summer vibes at the cove.. should probably shoot this more often.
DSC08098
One of the man tools of the trade.
DSC08551
A look down the tracks in NYC. Love the colors, texture and angles of it all.
DSC09129
Dan doin a bit of planing, and always the best stuff to shoot. Stuff flyin everywhere.
DSC09172
A calm-ish moment in a wild city with some sorta dystopian vibes sprinkled in.
DSC09176
Perks of a wandering eye. A building across the street from the Disney Center as I was waiting for the sun to rise.
Dualitas-001A
First solo design poster release, part of the One-off series.
Evinetta
Evinetta-Posters_R2_V3
A lock-up that was scrapped although I liked the layout– had some subtle vintage automotive design vibes.
Evinetta
Evinetta-Posters_V7.1
A personal fav of the posters, but was nixed from the final selections.
Evinetta
Evinetta-Posters_V8.1
Grids n layers. Grids n layers.
Evinetta
Evinetta_001-detail
A detail of some gridded type as an alternate way to say evinetta.
Evinetta
Evinetta_JWSALT001-A
Embracing the symmetry and in geometry of the frame.
Hello World
Hello-world_Cover-01
A possible cover mock-up, showing front and back designs for Hello World
JON00079
The combination of texture and color in Iceland really is unmatched.
JON00297
Pushing the colors on a sunset shot to some calmer, surreal realms.
JON00388
Likely the one image responsible for the LR_001 preset.
JON00689
When Tyler takes the 'aim for me' line literally.
JON00689-2
Ominous vibe from below one of the 1000s of waterfalls in Iceland.
JON00822
One of those rare calm sunsets I happened to be out swimming for.
JON00907
One of those shots you cant really expect around LA. Fijian water clarity is something else.
JON01274
One of those days with waves AND great water clarity.
JON02442
A mojave liquor store, en route to catching sunrise at the dunes.
JON02695
A random at rocky point at sunset.
JON04617
Saw the potential of this one, and gave it a few minutes and snagged this shot.
JON05429
Long lines from the sun peaking over the Na Pali coast.
JON05638
High Foss being quite the unexpected surprise.
JON05740
Like blast through the valleys on the Na Pal coast.
JON05812
Offshore daze– the shot that accurately captures the moment water is raining down.
JON06795
A random moment from Pipe that feels like a still-life painting for some reason. You really cant plan these moments.
JON06975
A super miniature ice cave... in a iceberg washed ashore. Is that still an iceberg?
JON07073
Sometimes there's a spectacle of spectators at Pipe.
JON07090
BIlly Kemper (I believe) on a real late drop out at pipe.
Tavarua
JON07780
Part snorkeling, part picking up shots for Tavarua.
JON07994
One of those rare glassy sunset (with waves) in the South Bay.
JON08753
A calm dawn/sunrise moment. Look for an epic vantage, but rather pleased with a random dead tree.
JON08777
Unnamed wall at sunrise– just as good as any Grand Canyon wall IMO.
JON08981
Icelandic coastlines with fog never get old. They don't feel real.
JON09038
Definitely one of my favs from a random port town going around Iceland's ring road.
JON09518
Early morning form study on the dunes.
JON09595
Framed within the frame of a truck. Learning patience of street photogrpahy.
JON09812
Geometric forms against the backdrop of free-flowing and perceptively endless dunes.
JW.S
JW.S_Reel-2021
The 2021 JW.S reel. A major undertaking, that I dont think I want to do again for some time.
JW.S
JWS_2021_business-cards
A concept for my business cards, playing around with abstraction.
JW.S
JWS_Album_board-1
Another board mock up for a collaboration with Album that never took form.
JW.S
JWS_Boot-Sequence-V1.0
What started as an exploration into a simple lottie pre-loader... kinda got away from me. Super fun, not super practical.
JW.S
JWS_Brand-Standards-23
Finally made a concerted effort to pull together that schizophrenic branding into something more cohesive.
JWS_End-Frame-option
A potential end-frame for the 2021 reel.
JWS_Live_SOON-BG
A favorite clip captured in a sand storm, looped as a 'Stream Starting Soon' screen.
JWS_Photo-site_navigator-states
Some of the interaction states for the 🕹 states of a photo site that appears dead on the vine? Might come to fruition in time.
JW.S
JWS_Playlist-Mellow-alt2
An alternative direction for the mellow playlist branding. I do like it.. but I think I just like the other better.
JW.S
JWS_Type-masking-overlay
Exploring an animated mask technique to overlay a brand hit.
JW.S
JWS_cards-front-23
Stacks on stacks of business cards using a more reductive yet bold approach.
JW.S
JWS_mellow-playlist-cover
The current design for the mellow playlist.. this caption might not age well, so I'll apologize for that now.
JW.S
JWS_poster-material
If JW.S had a raw material, what would it be? I thought something kinda like this.
JW.S
JWS_type-motion-exploration-13
An experimentation with using masking, rotation and some other stuff.
Ledger MP
Ledger_MP_Poster-Mock-01
Sample poster mock to give a broader sense of the M.P brand.
Ledger MP
Ledger_MP_Styleframe-1
A style frame direction exploring tons of organic overlap. The MP mark I created was meant to be emblematic of that as well.
Ledger MP
Ledger_MP_styleframe2
My name and potential direction for an NFT marketplace brand. The duality of the name in the NFT space always felt right to me.
Netflix Sports
NFX-SPRT_Early-motion-study
An early motion exploration of the visual motif. (Vid Credit: Study Hall)
Netflix Sports
NFX-SPRT_Jordan-Sliver
Other ways the mask could be used graphically to be more of a teaser, or subdue media focus in a layout.
Netflix Sports
NFX-SPRT_Lower3rd
Expanding the mark application to type load-in. (Motion credit: Study Hall)
Netflix Sports
NFX-SPRT_Type
Passive animation loops showing easing curves, and sample type hierachies. (Vid Credit: Study Hall)
Netflix Sports
NFX-SPRT_Type-In
Expanding the mark application to type load-in. (Motion credit: Study Hall)
NØ–ISØ
No-ISO_cover-explore-013
Porting cassette vibes to a square CD format for a playlist design concept.
NØ–ISØ
No-Iso_Album-Cover_Release08
Another album cover composite using one of my photos of a wave at sunrise as the base color/texture.
RTFKT
RTFKT_Process_Concept_016
Going with some Mr. Robot title vibes with color, mixed with a bit of editorial layouts and contrasting types.
RTFKT
RTFKT_Process_Concept_018
Minimal layout and early layout explorations to get a sense of the vibes for handling content for different UI elements.
RTFKT
RTFKT_Process_Concept_020
Pushing to the editorial realm– open space, and stepping away from the idea of glass into more of a subtle panel/container.
Scab Shop
Scab-cover-concept
A purely hypothetical Scab Shop book with some artwork I created for moodboards.
Scab Shop
Scab-flag-flying
Letting the flag fly.
Scab Shop
ScabShop_Styleframe-v3
A style frame created using a combination of background texture and distorted type work for a 'mixed media' approach.
Scab Shop
Scab_Style-frame-14
A loose vibe-type style frame, I've come to learn almost everyone has appropriated this image.
Sound.XYZ
SoundXYZ-Mural-1
Exploring some OOH options to bring the digital platform IRL as a parallel to the real music supporters create.
Tavarua
Tavi-solo-set
A set coming through at Cloudbreak.. trying to handhold a 100-400mm lens on a rocking boat.
Apple
XXX_Product-Teaser
A landing page concept for teasing out an upcoming product.
DANC
danc-Styleframe-v1.2
A style frame created to help feel out the direction of the DANC branding.
getty_at_Dawn2
A different kind of dawn wall.. in downtown LA.
jon07457
Mike with the first iteration of his signature model.
JW.S
jws-HQ-Concept1-23
Exploring HQ concepts for a JW.S HQ.. you know, if money aint a thing. More concrete, always.
JW.S
jws_logo-tease-23
Looking at ways to tease out the new brand update, and inadvertently made the site's new pre-loader.
NØ–ISØ
no-iso-playlist-6-alt1
Playing around with the concept of up close and pulled back perspective allowing me to hide things in plain-sight.
Sound.XYZ
soundXYZ-apparel-Jacket
Did you even brand if you dont have some swag to show for it?
Sound.XYZ
soundXYZ-direction-1_styleframe1
A photo-based style frame, showing a potential application of the mark and type lock-up I had created. Too much glow for me now tho.
Sound.XYZ
soundxyz-banner-001
Using the mark as a textural element to drive focus.
Sound.XYZ
soundxyz-teaser
I created a tool for procedural abstraction to utilize album art as a textural brand element (in absence of any brand content)
Sound.XYZ
soundxyz_editorial-release
Looking at an editorial release concept.
xyz-storefront-signage
Brand concept for XYZ applied to a storefront mock-up. More about this soon...
Basic
Applied-shotgun-6.0
Blog listing and trying to keep it nice n airy.
Basic
Applied-shotgun-7.0
Breaking out of the traditional 16:9 aspect ratio to lean into the editorial vibes, and use content as a transitional element.
Basic
Applied-shotgun-8.0
Horizontal scroll meant to be more exploratory and reflective of our slower cadency to post.
Arcteryx
Arc_FW24_Idea_MagSplits
More of a vibe check to understand the appetite for more complex interactions mixed with more reductive editorial splits.
Arcteryx
Arc_FW24_Prod Intro
A more organic layout with primary product feature call outs. Lots of sticky elements on this one.
Arcteryx
Arc_FW24_R3-FeatProducts
More of a vibe check to understand the appetite for more complex interactions mixed with more reductive editorial splits.
Arcteryx
Arc_FW24_Scroll-Concept
A rough proof of concept showing a scroll concept the features products with brand content and category-wide tech features.
Aristide
Ari_Landing-Exploration-1
Always gotta explore the big type.. til reality kicks in. Trying to pair Ari + projects at scale.
Aristide
Ari_Link-concept
All I can say is... edibles do some interesting things to interactive design ideas. A concept for oversized hover states that overlap.
Aristide
Ari_Project_Waka
I think this is the iteration that sold Ari on this design system I had in mind.
Aristide
Ari_Projects_Canals
Aristide
Ari_Projects_Mank
Aristide
Ari_Projects_NewCompany
Aristide
Ari_Projects_P+H
Aristide
Ari_Projects_Waka1
For whatever reason, Waka Waka was the baseline tester for designs.
Aristide
Ari_about-exploration-6
Another exploration for the about page, and going rogue on some colors
Aristide
Ari_about-transition-03
A transitional state to Ari's site, leaning into the Timmond typeface's similarities in form to the project routing tiles.
Aristide
Ari_awards-grid
Breaking down the construction of how his many awards are displayed. Not the most scaleable, but more unique.
Aristide
Ari_grid-concept
An early look at what a grid view to his projects could look like.
Basic
BASIC_Applied-Quote-module
A quote module created as part of an editorial tool-kit.
Basic
Basic_Applied_layout3
Editorial layout for the Applied initiative
Basic
Basic_otg-tackOn
A more out there approach to a styleboard.
Bubble-Split-study
A rough motion test for [redacted], to try out what an expansions of bubbles could look like.
DSC01007
That water on the ground is from huge waves crashing over that far wall. Def didnt expect this to be the fav shot of the am.
DSC01608
The last shot from a long session out at pipe. The rip was being annoying so, I had time for an extra couple shots on my way in.
DSC03417
A PNW sorta sunset.
DSC03552
A bit of calm amongst the craziness at Ke Iki.
DSC03815
Low tide textures study.
DSC05178
DSC08140
Focusing on some of the auxiliary movements that are emblematic of Dan's mastery.
DANC
DSC08190
DSC08623
A quiet moment amidst a busy day at the Guggenheim.
DSC09372
One of the many captures roaming around the Walt Disney center. Endles photo options there.
DANC
DSC6646
Gettin on my tippies to get a different angle of Dan sand finishing the tail.
DANC
DSC6716
DANC
Danc-OverShoulder-1
An over-the-shoulder shot, promptly ruined by auto focus. Ya live n learn, amitire?
DANC
Danc_sticker-mock
A sticker mocked-up on Dans old van. Had to make sure it fit his vibe.
Delta_cover-5
Cover exploration for DLTA making a print appearance. Maybe some day...
Evinetta
Evinetta-Posters_V11.3
A more type-based exploration for the Evinetta project posters.
Evinetta
Evinetta-Posters_V11.4
Playing around with the idea of the symmetry between the 5 and S.. a stretch but kinda works?
Evinetta
Evinetta-workMark_exploration
A scrapped custom wordmark alternative made for Evinetta. Killed before completion and ironing out details.
Evinetta
Evinetta_007
Pulling into to tight details and designing to further drive focus.
Evinetta
Evinetta_R1_V1.1
Leaning into the glowy vibes and pushing the films branding more to the forefront.
Evinetta
Evinetta_Social_MockUp_1
Kicked around the idea of a series of teasers showing the posters in busted bus stop LCDs.
Evinetta
Evinetta_new-release-teaser
Tweaking the mock-up to tease out the upcoming poster series release.
Fila
FILA_lookbook-Proof-of-concept
A crude proof of concept showing a potential scrolling concept through the lookbook.
Fila
Fila-Hero-In
Look at ways of animating in a heavy handed gradient overlay.
Fila
Fila_hero-03.1
Simplicity and bold colors have home with Fila for sure.
GM_ADAS-Game 2-warning
Working through different ways to communicate the abilities of the ADAS system, I opted to make a game and composited some assets for it.
Hangyaku V1
Hangyaku-Aces-Pocketed
Perks of designing on a grid– things line up in ways they were never intended to.
Hangyaku V1
Hangyaku-King-process
A small excerpt of art directions/explorations done for the Hangyaku project.
Hangyaku V1
Hangyaku_exploration
A small excerpt of art directions/explorations done for the Hangyaku project.
Hangyaku V1
Hangyaku_process-alt-series
Initial exploration for a scrapped Squad Runs series.
Hangyaku V1
Hangyaku_tree-promo
Looking at ways to promo the series.
Hello World
Hello-world_cover2
A cover exploration for Hello World.
ISOKO
ISOKO_PDP-connections
Showing the related products via a layout that utilizes overlap that closely ties them together.
ISOKO
Isoko_Homepage_Release-Module
A module that would break down the releases of daily products.
JON00230
Icelandic church where the walls are caving in on you.
JON00746
A shot that just cant be planned, just gotta try it a whole lot of times.
JON00799
Tyler doing Tyler things– scraping for some South Bay summer slop.
JON00906
Sunset offshores on an unruly day at Rocky Point.
JON00911
A moment of stillness amongst the constant movement that goes into shaping a board.
JON01201
Fromunda rounda Tavarua.
JON02287
A shot not possible in most places besides Fiji. Pulling correct focus do be tricky tho.
JON02345
JON03148
Perfect example of Mr. Magooing into a shot. Flipped a u-turn passing it, and the light just kept getting better.
JON03442
Idilic in perception, chaotic in reality.
JON03553
Anthony Walsh on a smoker. He earned this one though, so much bullshit before and after this wave.
JON04365
From above the city, the collection of large buildings almost turns into a texture. Its weird, impressive and unassuming all at once.
JON04464
It looks perfect, but when there's only a handful of guys out at pipe, its for a reason (regular wash-throughs)
JON04750
JON04778
Lighting in a shaping bay just can't be beat. The halogen can be tricky, but yea... Imma fan.
JON05341
Icelandic volcanic textures are fun for sure.
JON05380
Ridge top roads in Iceland are a fav to shoot.
JON05964
The flatness of the lake always stood out to me. Not to mention the highlands scenery.
JON06025
A pretty inoccuous volcanic mountain, but the colors were just insane.
JON06055
Who doesn't love lighthouses in the fog? Definitely not me, this my vibe.
JON06409
Pre-dawn exploration of a random beach deep in the PNW.
JON06698
JON07185
Highland churches really give off some weird vibes for me.
Tavarua
JON07246
JON07422
Excerpt from the most random background in Oregon backcountry with nobody around.
Tavarua
JON07446
JON08052
Winter in Yellowstone brings some diametric forces together.
JON08271
One of many textural studies around Yellowstone.
JON09123
Geothermal activity looking much more toxic than it is.
JON09213
JON09274
The winds signature on the dunes.
JON09304
Nothing like a bit of scale to accurately convey how impressive this place is.
JON09314
Smoke on the water.. or fog. A shot from one of the wildest mornings Ive ever shot.
JON09346
A cold road to nowhere– oh, the parallels.
JON09467
A curved beach that just about went on forever, into the clouds.
JON09617
From a day I when I had time to kill in downtown SF, so of course I swung through China town.
JON09677
Another of those unplannable moment roaming around Chinatown.
JON09749
The progressive ramp of land in the Icelandic highlands is kind of wild.
JON09856
Ridge top views of one of the many highland deltas.
JON09971
OK, I tried it. I wanted to make day into night like old films did with a couple filters. Somewhat convincing?
JWS07009
Dodging sets out at Cloudbreak can be interesting, especially around Shishkabobs.
JWS_Font-Spec2
A random exploration for the JW.Sans type spec.
JWS_Frame-15
JW.S
JWS_Logo-Contact-Sheet
Quick contact sheet to see all the logo variants co-existing.
JW.S
JWS_Mouse-hover-Type
An old Webflow interaction when I was thinking the JW.Sans type specimen would be interactive.
JW.S
JWS_Particulate_spread-24
A spread for a forthcoming book, exploring how to design spreads
JW.S
JWS_Pattern-Color-Test
Playing around with using the logo for a pattern.. and of course some color tension.
JWS_Photo-story-excerpt
Random study of editorial spreads for a series of photos from the AZ desert.
JW.S
JWS_Reel-cut_Devices
A cut from the reel breaking-down the way I composite different devices, and how they're all tied together.
JW.S
JWS_Styleframe-technic
Early explorations in how the 2025 JWS brand exists and is applied to something like a landing page.
JWS_Web-interaction-model-study
An exploration of an interaction model that eventually lead to the current index section of the site.
JWS_dunes-color2
JW_Album_board-3
An old art board concept for a collaboration with Album that never quite materialize, where all designs were based on my photos.
Netflix Sports
NFX-SPRT_FlagMark
Explored leveraging a flag-based mark to use the Netflix primarily mark, but alter it in a way that's true to sports.
Netflix Sports
NFX-SPRT_Glory-Poster
Quick poster exploration to test the edges of what colors would potentially makes sense before establishing a system.
Netflix Sports
NFX-SPRT_MJ
A hero application, and how to use the framing as a narrative element.
Netflix Sports
NFX-SPRT_Mask-layout
Layout exercise on ways to bring the masking element in in a balanced way given it's dynamic layout.
Netflix Sports
NFX-SPRT_MessiMask
One of the first extensions of the brand to look at player profiles– pulling from cues of old trading cards with the framing.
Netflix Sports
NFX-SPRT_Pattern-Applications
Different applications of the pattern with various media.
Netflix Sports
NFX-SPRT_Poster-Promo
Sample poster promo leveraging the masking as more of a framing background element.
NØ–ISØ
NO-ISO_AlbumCover-8
A composite done using one of my long exposure shots of a wave as a texture/color foundation
NØ–ISØ
NO-ISO_Release054
Using a found doodle to play with the interstitial between light and dark, and where one's vision exists. More concept than execution.
JW.S
Night Call Chapter 01
Chapter 01 cover art for the new JW.S playlist, Night Calls.
NØ–ISØ
No-Iso_Album-Cover_Release05
Compositing together some vibes.
NØ–ISØ
No-Iso_Album-Cover_Release07
Part James Turrrell, part Stranger THings, part Blade Runner...? Having fun withs some compositing.
Pipe-Mason-Clip
Mason doing what Mason does out at pipe.
Pipe-blowin-focus
Pulling focus can be tough with a bunch of water flying around... and you're super new to shooting video in general.
Procedural-static
Testing out different layering of effects in AE to get some organic static-y lookin stuff.
RTFKT
RTFKT_Collection-Landing1
A sample collection landing page to stress test the toolkit.
RTFKT
RTFKT_Collection-Landing2
A sample collection landing page to stress test the toolkit.
RTFKT
RTFKT_Collection-Protect
Used as an example of how we could quiickly re-color tool kit elements to feel at home within drops.
RTFKT
RTFKT_Drop-Item
Looking at how to represent drop items– heroing content and displaying variable types of content including artwork and technical details.
RTFKT
RTFKT_Headline_System
A high-level breakdown of the dynamic headline system we created to allow RTFKT to high-level different info/attributes.
RTFKT
RTFKT_PCP-DesktopNav
Our primary navigation for collectiuons– a design with moments for visual exploration, as well as utilitarian routing.
RTFKT
RTFKT_PCP-DesktopNav-explore
The 'explore' mode that would include an isometric view of the 'space museum' displayed in a traditional map view for the site IA.
RTFKT
RTFKT_PCP-Filtering
Applying the system to a collecction with 30K+ SKUs makes for a unique design challenge.
RTFKT
RTFKT_PCP-HomeSample-Hero
A sample homepage hero using the headline system for more of a brand or collection moment outside a launch cycle.
RTFKT
RTFKT_PCP-HomeSample-Hero2
A representational homepage hero using the headline system for a new product launch.
RTFKT
RTFKT_PDP-hero
###
RTFKT
RTFKT_Process_Camera-Diagram
Drawing out a crude representation of how a 3d experience could work to navigate content.
RTFKT
RTFKT_Process_Concept_001
Exploring an infinte z-space concept where you scroll back deeper into the world of RTFKT.
RTFKT
RTFKT_Process_Concept_002
A site concept that plays into RTFKTs unique strengths: creating beautiful 3D assets.
RTFKT
RTFKT_Process_Concept_003
Exploring a node-based world thats more about exploration with means to explore featured content.
RTFKT
RTFKT_Process_Concept_004
Wanted to lean into cinematic and editorial vibes.
RTFKT
RTFKT_Process_Concept_005
Taking the interpretation of glass to a further extreme with distoration and sheared forms.
RTFKT
RTFKT_Process_Concept_006
Using the idea of windows into different spaces/collections as way to frame and design infront of.
RTFKT
RTFKT_Process_Concept_007
Taking the interpretation of glass to be more subtle and a means to overlay content.
RTFKT
RTFKT_Process_Concept_009
Exploration around moveable panels and more organic layouts that would always be changing.
RTFKT
RTFKT_Process_Concept_010
A concept exploring the potential of using 3D and ways of showing through to the wires.
RTFKT
RTFKT_Process_Concept_011
A concept that was highly technical, leaning into retro text-based interfaces.
RTFKT
RTFKT_Process_Concept_013
Conservative dashboard with means to break the z-index with their library of 3D assets.
RTFKT
RTFKT_Process_Concept_017
Just gettin weird with it. Thinking about motion, crazy colors n textures.. finding the edges.
RTFKT
RTFKT_Process_Concept_021
Dialing up the distortion and means to control it with paneling with convo starters around the role of color.
RTFKT
RTFKT_Process_Concept_022
A rough start that meant to be both minimal and technical while hero-ing content. Moving fast n loose on this one.
RTFKT
RTFKT_Process_Concept_023
Technical folder structure OS as a means to navigate content.
RTFKT
RTFKT_Process_Concept_024
Viewport glass with some digital distortion and dissonant color palettes.
RTFKT
RTFKT_Process_Concept_025
Trying to apply glass in a more subtle way that forms to the content.
RTFKT
RTFKT_Process_Concept_026
Glass was a reoccurring theme, and exploring a fixed center as a means to distort or bring clarity.
RTFKT
RTFKT_Process_Concept_027
Paneling taken to the extreme.
RTFKT
RTFKT_Process_Concept_029
Using the mark and WebGL as a digital lens distortion that could ramp up/down through the experience.
RTFKT
RTFKT_Process_Concept_030
Offsetting opaque glass with projection of digital textures.
RTFKT
RTFKT_Process_Concept_031
A minimal layout that was more about the environment of the museum storage.
RTFKT
RTFKT_Process_Concept_032
Given the 3D nature of their work, it was was worth exploring add a substantive z-axis.
RTFKT
RTFKT_Process_OOH-Test
A quick test of a OOO application for some initial brand directions to help contextualize a direction we were exploring.
RTFKT
RTFKT_Process_SpaceMuseum
Leveraging AI to develop possible looks for how the 'space station' could come to life.
RTFKT
RTFKT_Product-Tile-Samples
Sample composites to show some flexibility of the system to display different information dependent on the type and attributes of products.
Redacted-Styleframe-156
A style-frame for [redacted].. exploring layers, masking and texture.
Theorycraft
SV-Banner-01
An example of all brand elements coming together– mark, color, typography and BG type texture.
Theorycraft
SV-Banner-02
An example of all brand elements coming together– mark, color, typography and BG type texture.
Theorycraft
SV_Alt-logo1
Another direction that leveraged an existing idea to make a face from vive, but making it more playful and bold.
Theorycraft
SV_Alt-logo2
An alternative direction I was always rather keen on that leaned into a 'super hero' type of mark alluding to the S + V combination.
Theorycraft
SV_Alt3-Spinner
Another version of the SV mark
Theorycraft
SV_BoxArt-01
A sample design of box art the shows how the logo would co-exist with other brand elements and key art.
Theorycraft
SV_Character-Feat-004_Billboard
A sample OOH showing what it could look like to highlight different characters/IP.
Theorycraft
SV_Character-Feat_004
Masking, bold type, color, and in this instance some illustrative elements, to hero various characters in the game.
Theorycraft
SV_Hacket-Type-Motion
An exploration of animated type in a marque way.
Theorycraft
SV_Mark-Alternates
Exploring a system of variable characters that could keep the logo feeling unique and emblematic of controlled chaos.
Theorycraft
SV_Social-Grid-Sample
Showing a sample insta grid to give a rough idea of how to apply the branding to varying degrees.
Theorycraft
SV_SquadArt-Hero
Looking at how the branding could co-exist as a secondary element to the game's characters
Theorycraft
SV_SuperMark-Sample
Using FPO designs to show the possibility of adding intricate diagram to reflect an underlying method to the madness.
Theorycraft
SV_TypeTexture
Leveraging brushed type and components to create dynamic background texture based on the type.
Theorycraft
SV_character-intros
Creating a baseline system of introducing each of the main character.
Scab Shop
Scab-Hoodie-Mock-Woo
A (concept) mock-up of a sweatshirt to potentially promote an upcoming drop with Dr. Woo.
Scab Shop
Scab_Cards-ideation_23
Playing off the playing card concept of NFTs.
Scab Shop
Scab_Style-frame-02
Brand exploration for Scab.. looking at a (now) scrapped combination of a type lock up and blending with asset treatment.
Scab Shop
Scab_Style-frame-05
Scrapped explorations looking at skin treatment, and super ornamented style around it.
Scab Shop
Scab_Style-frame-09
Ways of integrating type in the layout and with blend modes.
Scab Shop
Scab_Style-frame-10
A styleframe created to feel out the brand direction. Hard to go wrong with red + black with a touch of glow.
Scab Shop
Scab_Style-frame-11
A highly textured style frame leaning into the tracing paper vibes, etc.
Scab Shop
Scab_Web-Concept-02
A web concept for using panels to juxtapose an abstracted body with digital texture.
Singer
Singer_build-detail_video-playing
Designs done for the video playback on the Singer project– tying in vintage car dash vibes.
Singer
Singer_right-nav-states
The gallery navigation states that show the modular approach across all the different states.
Sound.XYZ
SoundXYZ-alt-LockUp-53
Based on some of the symbols/insignia from different instruments.
UA
UA_RFP_styleExplorations_02
Playing with repetition and rhythm as part of an RFP response. Done very quikcly
UA
UA_wake-up
Playing with repetition and rhythm as part of an RFP response. Done very quikcly
XXX_Data-blocks
Concepting a ways to convey blocks of data within a broader, fluid landscape of data.
Apple
airpods-concept24
An art concept for ways to display the air pods... that nobody asked for.
Basic
basic_OTG-10
Masked distortion is the name of this game.
blmrs-HW_cover-mock
Final cover designs for the pitch book.
circles-study
An exploration of how I could use a motion motif to animate something like a venn diagram.
DANC
danc-elements
DANC
danc_Ideation_lock-ups
Some badge ideation for DANC, since there are no shortage of badge applications with surfboard design.
Fila
fila-fullpage-direction3
A sample homepage combining different modules.
gijo-markv2-WIP-mockUp
A mock-up for one of the wordmark directions for Gijo– a personal side project.. on hold? Trying to mix the vibe up with it :)
Ledger MP
ledger_MP_Biz-cards1
A more minimal and bold business card direction.
Ledger MP
ledger_MP_Book
An example of a more editorial sample– a mock-up for a potential quarterly release about recent drops.
Ledger MP
ledger_MP_OOH-1
Looking at OOH applications to promote the platform launch.
Ledger MP
ledger_MP_logo-combos
Looking at ways of positioning the new MP initiative relative to the parent Brand and how it can flex.
Ledger MP
ledger_MP_tote
Exploring badging applications on totes.
pipe-koa-bodywomp
Koa body womping his way out of one.
Scab Shop
scab_woo_poster-1
Explorations in extending the brand to some additional touchpoints
Singer
singer_zoom-levels
Designed the ability to change zoom levels in the drag view.
Sound.XYZ
soundXYZ-altMark
Using an S as a spherical sort of sound waves. Didn't make it past an initial concept so I didn't have a chance to further refine.
Sound.XYZ
soundYXZ-OOH-1
Exploring some OOH billboards for promo.
Arcteryx
Arc_FW24_Idea_Collage
A little ham-fisted, but exploring something of a looser collage feel.
Aristide
Ari_about-exploration
A more long-form approach to handling the about page. I dug it, but Ari wanted something more concise and straight-forward.
Aristide
Ari_about-exploration-2
Another exploration for the about page, and going rogue on some colors
Aristide
Ari_gallery-nav
Different explorations for the project gallery navigation and how we display each item. Text? Number? Custom scroll bar? etc
Aristide
Ari_process-2
Looking at how type could potentially move/re-organize with the vertical carousel.
Basic
BASIC_OTG_Concept01a
Leaning into the poster board. Post all bills, and mask it out.
DSC00118
Round, meet rectangular.
DSC03166
Tractor pull(in nothin).
DSC05486
Super mellow evening out at Pipe... between dodging random sets.
DSC06662
DSC07147
Low tide sunset can very much be a dime a dozen around the south bay.
Evinetta
Evinetta-Posters_V2.1
I really just wanted to try something with a burnout mark.
Fila
Fila_Lookbook-Module-03
One of the many lookbook layouts we explored.
Fox
Fox_section2
Collage and texture.. playing a game off chicken with tackiness. Lots of things I'd do different, but don't feel it was too far off.
Fox
Fox_section3
Super old, but still like this one as a navigational + editorial element. Might have to make a v2.0 of this..
GM_Subpage
The subpage to tell the autonomous vehicle story for GMs upcoming products.
Harrods
Harrods_Hero-Interaction
Exploring a hero carousel idea that used a bit of overlap and relied on some custom cursory to pull off.
Hello World
Hello-world_Char_Liz
Hello World
Hello-world_Fredrick
Hello World
Hello-world_The-Machines-2
A cover exploration that heavily leaned into the concept of the dissonance between human imperfections amidst robotic standardization.
Hello World
Hello-world_about-1
Another spread that plays around with legibility and maximizes negative space in organic ways.
Hello World
Hello-world_cover1
An un-used cover exploration for the Hello World project. Always liked this one for some reason.
JON00264
Sunny daze with Lil Mike.
JON00598
Squad vibes, straight outta LA.
JON01606
A beach that goes... forever?
JON02076
Best view I got of some Swiss mountains. Mixed emotions on this one for sure.
JON02352
Surf check with Little Mike round the OC.
JON02689
My kind of poolside vibes. No water necessary.
JON03099
Side quests on the hike out to the wave.
JON04040
Peak sunset vibes will all the salt in the air from a day of bigger waves. Vibes.
JON04253
Something about the colors came together with this one. Borderline Lab territory, but nice n weird.
JON04302
Who doesn't like a good ol fashioned shutter drag of waves?
JON04720
Wandered down a random road in Iceland, and this guy was just eyeballin me. Almost felt fake.
JON05166
Wandering around the highlands, and this well captures the vibe.
JON05648
From me frantically jumping over mounds of sand covered in grass (in the wind) to get a shot between the groups of people wandering around.
JON06064
Cloud coast vibes, always a favoritee.
JON06068
Sneaky photoshoot at the coolest tennis court
JON06326
JON06638
The last glimpse of a melting iceberg in very turbulent and wind blown waters.
DANC
JON06707
Mike mid-thought in dissecting a new model.
JON07526
The walkway at some scenic viewpoint I dont think I even ended up seeing.
JON08163
Manual focus is the way for shots like this.
JON09031
Pushing the edit to be more etherial.
JON09341
Sometimes even a frozen trailer can be interesting. I think atleast.
JON09349
Ss on Ss in the middle of no-where, Utah.
JON09533
A quiet, isolated moment.. a natural process, but seemingly representative of so much more.
JON09724
Parked myself at a corner in Chinatown SF and kept waiting for people to enter stage left.
JON09783
Lost somewhere in central Utah. I did doughnuts in that open area to the right shortly after– I had to..
JON09795
Some of the only direct sunlight I saw while in Iceland... otherwise plagued by high clouds.
JON09815
Highlands? More like high clouds, with some low clouds. Edit's leaning into the vibes.
JW.S
JWS_Case-study1
An early exploration for case study layouts, defaulting to big type. Like clockwork.
JW.S
JWS_Insta_End-Frame
Exploring different instagram series end frames.
JW.S
JWS_Reel-titles
Trying to have the titles melt a tad as the tape came to a stop. Quasi successful I would say
JW.S
JWS_Web-profile
JWS_info-overview
Lost-Sole-Poster_exp-024
Exploring varying forms of visual dissonance.
Netflix Sports
NFX-SPRT_Bullseye
Looking at ways to combine the masking with rotational duplication, with fills and strokes.
Netflix Sports
NFX-SPRT_V1-Bento-Box
A 'bento box' style overview of the initial direction at a high-level, showing the logo and sample mask applications.
NØ–ISØ
NO-ISO_Release-11
A composite done for the 11th release of the NØ–ISØ playlist.
RTFKT
RTFKT_Process_Concept_008
Intro motion frame to test distortion techniques.
RTFKT
RTFKT_Process_Concept_015
Varying type styles, dissonance in colors, but still very loose in the details.
RTFKT
RTFKT_Process_Concept_019
The far end of the frames and brutalist exploration as an interpretation of 'panels' as an off-shoot of glass.
RTFKT
RTFKT_Process_Concept_028
Another try at more subtle glass visual language and color blocking.
Theorycraft
SV_Logo-Layering
Looking at the possibility of layerings as a motion motif to establish, speaking to intensity and amplification.
Scab Shop
ScabShop_Styleframe-v2.jpg
Another styleframe created for Scab Shop, going for a Modern Classical vibe.
Scab Shop
Scab_Logo-application_34
Looking a different applications of the Scab wordmark.
Scab Shop
Scab_Style-frame-06
Leveraging FPO content in looking at ways of representing the human body, and subtly designing over it.
gijo-progress-1
Initial branding direction for a passion project, temporarily put on hold.
Murad
murad_PDP-hero-2
Trying to show product and it's texture in a PDP hero.. always liked this one.
Sound.XYZ
soundYXZ-tape
Marquee design or tape design. Who's to say?
Sound.XYZ
soundxyz_Main-Mark-Diagram
Breaking down the primary word mark construction and safe space.
Sound.XYZ
soundxyz_subway-loud1
A high-level look at how their insta presence might look.
Alo
Alo_Footer-module
A concept to make a brand moment below the footer and tie in social activations.
Alo
Alo_Homepage-V1
My initial take on the homepage, trying to elevate the design language and convey more calm with more organic negative space.
Arcteryx
Arc_FW23_Idea_Organic-Layout
Leaning a bit heavier on the Swiss minimalism as a vibe check.
Arcteryx
Arc_FW24_Idea_Editor-Intro
Exploring much more editorial introductions to subsections.
Arcteryx
Arc_FW24_Obsessive-Design
A more organic layout with primary product feature call outs. Lots of sticky elements on this one.
Aristide
Ari_about-alt3
Simple type inset and masking for a possible about page
Basic
BASIC_site-redesign_AD-2
A very minimal and exploratory approach to talking about the agency.
BBD_desktop_hovers_01.1
A longer-form homepage for Beats that gets more into the long-form content stream
Beats
Beats_Active1
Working on the active collection as an extension of the overall site framework that was recently established.
Beats
Beats_Homepage-Light
Beats
Beats_Homepage-alt1
Beats
Beats_Homepage-alt2
Beats
Beats_desktop_topicLanding
Creating ways to browse tagged content via a multi-tag system... something i dunno if it was really done at that time?
Beats
Beats_homepageSlide2-v1
An alternative style of the homepage considering we wanted to prioritize media.
DSC00347
Poached a shot from another photog who stylzied and had her pose on the wall. Thanks and sorry.
DSC02956
A great representation of selective aloha, and the clear pecking order out at pipe.
DSC04844
DSC05389
One of those hail mary shots you can see coming, but cant really frame all that well.
DSC08169
The shot pretty much everyone coming to New York has to take.
DSC08425
A happy accident where I didn't bother to check my shutter speed.
Evinetta
Evinetta-Posters_V6.3
The idea was nice, the execution wasn't. Kinda smacks of a JC Penny ad in my head for some reason.
Evinetta
Evinetta_JWSALT006-A
Exploring some variations in overlap and some alternative color palettes.
Fila
Fila_AD-grid-1
An excerpt of a longer page, showing a more minimal and editorial layout of product.
Fila
Fila_AD3-grid-excerpt
An excerpt of a tabbed grid approach to seasonal releases.
Fila
Fila_Collection-module-04
A carousel look book module created for both functional and aesthetic direction
Fila
Fila_lookbook-module
A look book module from a broader toolkit to help Fila homogenize their brand aesthetic.
Fox
Fox-RPC-PDP
Brought on to help out with a product detail page for a new marquee product from Fox.
Fox
Fox_intro_scroll3
Some of the easing is pretty cringe at this point, but a scroll through a simplified campaign page.
GM_autonomous-game2
Quick mock up done to give the 3D team a reference for creating more finalized assets.
Hangyaku V1
Hangyaku_latin2kanji
Breaking down the ties between Latin origins and Kanji abstraction.
Hangyaku V1
Hangyaku_poster-on-ground
Poster exploration and how to balance AI imagery and new type face.
Harrods
Harrods_Homepage
A compiled homepage to show the high-level flow and story-telling.
Harrods
Harrods_Homepage-v1.0
The main homepage direction for the pitch. Simple with story telling moments in a minimal facade.
Harrods
Harrods_Video-Module
A video motion that I thought finally brought value to video content through a transactional lens.
Hello World
Hello-world_spread-06
Hello World
HelloWorld_Welcome-Pt-2
An idea to juxtapose input and output between computer source code, and the human output/equivalent.
ISOKO
ISOKO_Homepage_02.1
A very editorial approach to a homepage that relies on the beautiful imagery of the brand.
ISOKO
ISOKO_Homepage_Expanded-01.1
Working through the homepage options, this was the more extended + editorial approach.
ISOKO
ISOKO_PDP-hero
The PDP hero, leaning into minimalism and larger product imagery to avoid any need for zoom functionality.
ISOKO
ISOKO_lookbook-01
Embracing the beautiful imagery with extensive explorations with minimalism that doesn't feel too stale.
ISOKO
Isoko_Collection-Grid_02.2_V2
A sample flow of content for a collection landing page.
JON00011
Goin up, and pushin the edit down a good bit.
JON00139
Just a random occurrence when exploring some abandoned buildings in the Southwest.
JON00186
The interior space of the opera house in Reykjavik speaks to me. Black concrete and geometric lines– Im in.
JON00241
The power of great light on what is an otherwise pretty innocuous subject matter.
JON00381
Gettin weird with the edit on a little underwater sunset action.
JON00447
When the waves are flat, I start to look around.
JON00582
Common low flying projectiles round these parts.
JON01044
Fancy footwork.
JON01442
Tryna make the grade a little different on this one.
JON01972
One last shot out the window departing the beach.
JON03609
Shaping bay light just hits different.
JON04013
The Broad has some wild texture to it.
JON04234-2
A still-life sorta frame from wandering Chinatown in NYC.
JON04307
Certifiable monster at pipe.
JON04597
Stumping across some random geothermal pits, as one is prone to do around Iceland.
JON04649
Stairs that almost literally go nowhere.
JON04739
The opera house in Reykjavík is a fun place to shoot.
JON04891
Some of the lighting within Herst Castle is definitely pretty wild.
JON05006
Infrared sorta edit on some Icelandic rocks. Something out the lab.
JON05035
Looking down the beach from the pier and finding all sorts of mysto waves.
JON05329
Another Iceland shot, another texture study. Iceland color palette really is the best.
JON05766
Coming out of a corner, this little section of road is comically straight.
JON06153
Summer vibes year round on the the North Shore.
JON06205
JON06222
Pipe sunset vibes.
DANC
JON07205
This is just about when my sensor fills up with dust. Thanks dan.
JON08004
Exploring some weird color grading combinations.
JON09379
Valley of the Gods is a pretty understandable when wandering this road.
JON09435
Not faked.. light from a random pink plexi awning. Fun.
JON09501
JON09601
That one valley in Iceland everyone loves to shoot.
JON09665
JW.S
JWS_Album_board-4
Another board mock up for a collaboration with Album that never took form.
JWS_Font-Spec1
A random exploration as part of the JW.Sans type spec doc.
JW.S
JWS_JW.Sans-scraps1
A scrapped title page for the JW.Sans type spec doc. Still need to finsh that...
JWS_Wallpapers_NYC-001
Promotional mock-up for the NYC 001 wallpaper pack.
JWS_insta_stories
Some templates for the JW.S social channels.
JWS_screensaver-Desk-comp
Kohler
Kohler_RFP_CLP
A collection landing page that provides a bit of routing/product visibility, a bit of education, and a bit of inspiration.
Ledger MP
Ledger_MP_Styleframe-3
Exploring an alternative naming idea, and exploring hierarchy of info and styles.
Ledger MP
Ledger_MP_Styleframe-4
A rejected style frame exploring tighter grids in a brutalist fashion.
Netflix Sports
NFX-SPRT_Color+Maskings
Colors, masking and layout explorations for feels at a high-level.
Netflix Sports
NFX-SPRT_Cutout_F1
Sample application of masking combined with color blocked lower-third.
Netflix Sports
NFX-SPRT_Low3rd-01
A sample of a lower-third application of the design system
Netflix Sports
NFX-SPRT_Masking+Overlay
Looking at ways to possibly frankenstein some previous concept work involving various boundaries of sports.
Netflix Sports
NFX-SPRT_Messaging-Balance
Exploring ways to bake-in flexibility to shift balance of focus between messaging and media.
Netflix Sports
NFX-SPRT_Multi-sportMasks
Creating a system for showing multiple titles together using the masking motif.
Netflix Sports
NFX-SPRT_OOH-Billboard
Showing potential OOH opportunities to combine campaign messaging and supporting IPs.
Netflix Sports
NFX-SPRT_Rotational-Threshold
Slide from the brand guidelines to establish rules/logic around rotation of the 'N' within masking, and why.
Netflix Sports
NFX-SPRT_Subtle-pattern
Looking at ways to apply the pattern in a more subtle way, potentially for things like teasers.
Netflix Sports
NFX-SPRT_Systm-Breakdown
A breakdown of the primarily layers that drive the core of the design.
NØ–ISØ
NO-ISO_Release-015
Changing speeds and going for more minimalism for the covers vs the usual compositing-lead versions.
NØ–ISØ
NO-ISO_Tape-pile
Exploring ways to promote the musical portion of NØ–ISØ curation.
Nixon
Nixon_04_Collections-PCP-Hover1
Its super common place now, but this was probably one of the bigger original ideas of the platform.
Nixon
Nixon_05_Collections-PDP
An 'A+' Product detail page with some custom modules mixed in.
Nixon
Nixon_Collections-Nav
Dropdown navigational element, bringing functional and visual navigational means.
Nixon
Nixon_Homepage-long
There was stress on a shorter homepage, but we wanted to probive an option should they want to do more VM there.
Nixon
Nixon_Mens-Product-landing
Early exploration of a product landing page.
Nixon
Nixon_PDP_Fit-Guide
Looking at ways to show available sizes while educating customers on ideal fit to reduce lift on the support team.
Nixon
Nixon_watch_animation
For some reason, I made my own Nixon watch.. entirely created in photoshop with shapes.
NØ–ISØ
No-Iso_Album-Cover_Release04
A composite cover art piece I created for NØ–ISØ.
NØ–ISØ
No-Iso_Album-Cover_Release13
Some album art I created for a NØ–ISØ weekly playlist back in the day.
Theorycraft
SV_Alt2_World-intro
A styleboard for one of the alternative marks, with elements that carried through.
Theorycraft
SV_KeyArt-Hero-Billboard-001-mock
Slapping the key art on the billboard
Theorycraft
SV_Sword-Hero
Additional explorations into heroing things like DLC content.
Sound.XYZ
SoundXYZ-Styleframe-02
Exploring clearer delineation from assets and content, and ways to keep it feeling organic.
Sound.XYZ
SoundXYZ_Web_Hero-Interaction
An proof of concept idea to show how the pixelated effect of the word mark could become a thematic motion element.
UA
UA_RFP_styleExplorations_01
Playing with repetition and rhythm as part of an RFP response. Done very quikcly
UA
UA_RFP_styleExplorations_04
Texture, overlap and repetition– core tenants of training for sport exxcellence.
UA
UA_armourbox-ideation1
An excerpt from a series of quick explorations on re-designing UnderArmours site.
Volcom
Volcom-collection-Module-02
An exploration for a collection module, contextualizing and embedding an artist's style in presenting the product.
Fox
fox_section
Editorial element/module to the story telling.
jw.s-profile-title
Created with code in Webflow so the type projections would switch. Meant to blur the lines between the two (literally and figuratively)
Ledger MP
ledger_MP_Styleframe-5
A style frame created for some branding direction with using a wordmark as a structural element.
Ledger MP
ledger_MP_logo-specs
The specs on the mark's design and proportions.
Scab Shop
scab_Meat-market
A (scrapped) concept looking at how we could list each tattoo NFT. Had a bit of fun with those one, but hard to take too seriously.
Sound.XYZ
soundxyz_social-insta-1
A high-level look at how their insta presence might look.
Volcom
volcom_Lookbook-module1
Lookbook module concepted for VOlcom
07.1_PDP-Fit
A super old concept frame for the PDP on the Nixon re-design. Trying to educate consumers on watch sizings relative to wrist size.
Alo
Alo-Load-in_Motion2_180928
Concepted out an intro sequence to emulate the feeling they strove for in their store- calm (and I think they said fresh start?)
Aristide
Ari_process-12
A WIP frame exploring some ways to meld a few different interaction models with... some success?
Beats
Beats_Desktop_toolkit-1
Beats
Beats_Desktop_toolkit-2
Grids on grids. A moment in the tool kit to really leverage the deep library of brand content.
Beats
Beats_HeadphoneIMG-grid
Beats
Beats_desktop_topic-Landing
An unconventional look at how BBD could leverage topics and their cultural relevance.
Beats
Beats_expandedNav-v1
Since the Nixon visual nav didn't quite take, I wanted to try it again here.
Beats
Beats_homepageStatic
DANC
Danc_image-treatment
Quick mock of a motion frame that layers a single image/asset and is refined– drawing parallels to how a planer tool used to rough blanks.
Fila
Fila_LookBook-05
A lookbook module that tries to leverage the Fila brand colors in interaction models/overlays.
Heath
Heath_Homepage_Desktop_v1.3
Exploring the role of color and overlap and how the page content might flow together.
Hello World
Hello-world_The-Machines
Hello World
Hello-world_Title
Hello World
Hello-world_leanne
ISOKO
ISOKO_2Up-Module
When the imagery is this good, you really dont have to over think it.
ISOKO
ISOKO_Collection-Hover
Simple + clean product grid, with a hover interaction to show an additional angle.
ISOKO
ISOKO_Collection-hero
Pushing the native carousel in Webflow to be a bit more expressive.
ISOKO
ISOKO_Home Overview
Pushing the native carousel in Webflow to be a bit more expressive.
ISOKO
ISOKO_Home-hero
Homepage hero resolved state– again leaning into the amazing imagery through a load-in sequence that pans down through the image.
ISOKO
ISOKO_Quick-Shop
While simple in design, implementing a non-intrusive yet apparent quick shop functionality was kind of heavy development lift.
JON03657
Stuck in the middle. Getting the right focus can make shots out of nothing amongst the waves.
JON03941
Just a bit of NYC brutalism.
JON04437
Looks perfect.. it is not. A handful of a day for sure.
JWS_Brand-core
An excerpt of some brand standards for JW.S
JWS_streamdeck-sketch
The mock-up created to promote the
Kohler
Kohler_RFP_Drop-Nav
Exploring the potential of a more robust dropdown navigation. Not a bulletproof IA, but trying to cover off on a strategy at a high-level.
Kohler_RFP_PDP
Came up with this in a day, but developed a system for hero product images to elevate social proof.
Kohler_RFP_inspiration
This was once a fairly novel idea.. hover states mapped to different products to learn more in a design interior.
Murad
Murad_PDP-hero-1
PDP hero with more of a packaging type label way to display content.
Nixon
Nixon_05_GiftGuide2
At the time, a somewhat novel concept to do in-line merchandising. Shit I'm old.
Nixon
Nixon_Collections-PCP-Integrated
Integrated merchandising within a product grid. A novel idea at the time.
RTFKT
RTFKT_Process_Concept_014
Mix n match of typography.. still a WIP at this point, but still a squint of the eyes needed to get the gist of this one.
Red-Bull_App-RFP-feed
Scab Shop
SCAB_brand-application-1
The Scab wordmark in the wild at SXSW.
Sound.XYZ
SoundXYZ-footer
Initial Sound.xyz footer design.
Sound.XYZ
SoundXYZ_style-frame_layers-Reference
Union Bank
UnionBank_Account-Details_Landing
The account detail page with filterable transactions providing information and relevant actions.
UnionBank_Accounts-Overview
Landing screen for a banking app done in a day or 2. Really liked the quick links.. that basically showed up in amazons app 4 years later.
Union Bank
UnionBank_Account–Analysis
Looking at ways to include viable financial feedback based on your account balances and transactions.
Union Bank
UnionBank_Deposit-Paypal
Looking at ways to integrate other platforms.. this is blue sky for sure as theres tons of tech limitations around this.. would be nice tho
Union Bank
UnionBank_Deposit–Check
Using contextual overlays to verify the info pulled from the submitted bank check.
Union Bank
UnionBank_Log-in
Looking at ways to innovate the log-in flow by allowing pre-defined destinations, and surfacing relevant info without the need to sign in.
Union Bank
UnionBank_Transfer-Send
Looking at consolidating relevant information around sending money– pending requests and with friends near by.
Volcom
Volcom_WomensWIP2
Stress testing an art direction on how it could be applied to a woman's version of the homepage/category page.
Volcom
Volcom_blog-excerpt
An excerpt from the blog to show some of the toolkits.
Apple
XXX_Teaser-11
A abstract concept for teasing an upcoming product.
gm_Transition-frame-mock.jpg
Exploring a transitional frame based on a layered portal idea.
Aristide
Ari_Global_symbols
A look at some of the Sketch component used on Ari's 2021 folio
Fila
Fila-Hero-05
The most basic version of the homepage hero I could dream up for referencce.
Heath
Heath_Homepage_Desktop_v1.2
Catalog page leaning into paneling and open space, taking color cues from their product and studio.
Heath
Heath_hero_exploration1
Trying to do something with different routing and color blocking.
Heath
Heath_hero_exploration2
Early days e-comm landing paging routing option.
ISOKO
ISOKO_01.0_Homepage_Simple
One of the closer to completed homepage directions for the ISOKO design and dev.
ISOKO
ISOKO_Intro_concept
Looking at intro sequences for the homepage and embracing the beautiful photography at our disposal.
JON05910
A random wandering background, somewhere in the PNW.
JW.S_apple-tv_Promo-1
Promo for the AppleTV app.
JW.S
JWS_Filter-spark-process-1
A breakdown of the SparkAR filter I created for instagram.
JW.S
JWS_live-covers
A small sample of the live stream thumbnails that I created.
Netflix Sports
NFX-SPRT_Patterns-001
A sample of some of the patterns that were made repeating various combinations of rotation and crop of the Netflix logo.
Nixon
Nixon_04_flow1.1
Optimizing e-commerce checkout flow in ways that hadn't really been seen at the time.
Nixon
Nixon_12.1_Customization
Working through some future-vision ideas to show the possibilities of a customization bar.
Nixon
Nixon_Dealer-Locator2
Created a dealer locator for their stocklist page.
NØ–ISØ
No-iso_composite08-process
Showing a bit of the process for the composite I did for the NØ–ISØ 8 playlist cover, using a wave photo for some of the textural bits.
Sound.XYZ
SoundXYZ-Insta-frame-04
An example of a social post. Whenever its anything music related, it's most always RTJ.
Sound.XYZ
SoundXYZ-Logo
Basically sums of the brand I created when working with CTHDRL on Sound.XYZ
Sound.XYZ
SoundXYZ_Brand_colors2
Establishing the color palette (and textural palette) for the brand.
Sound.XYZ
SoundXYZ_WorkMark-concept4
An early exploration into masking, layering, and repetition of a simpler wordmark to conceptually tie to music.
Tavarua
Tavarua_Homepage-V1
V1.0 of the homepage for the Tavarua re-design. Only the beginning
Volcom
Volcom-Hero5
Hero carousel exploring layout and trying to make lemonade with what we thought was the font we were beholden to.
Murad
murad6_rough_home
A rough layout for a homepage to expand upon a hero design direction.
GStore
TEST ITEM
Alo
Alo_Homepage-carousel
Alo
Alo_Redesign-mobile
Aristide
Ari-JWS_Promo4
A concept for teaser for the new site Ari and I were launching.
DSC03234
Inside a random abandoned building outside Lone Pine.
DSC03524
Low tide in Olympic national park.
DSC07142
DSC08120
A random underpass in NYC, and this has always been one of my fav shots. Something about it being random, but almost look staged. I dunno.
DSC08243
A narrowing perspective on freedom.
DSC09452
GM-warning
JON00109
JON00604
JON01717
JON01789
JON03040
JON04234
Strong Santa Ana winds creating a bit of snow fall
JON04510
JON04762
Spent some time looking up at the opera house in Reykjavik.
JON04946
JON05500
JON06895
Happy little accident as I tried to not take a 10" fin to the dome.
JON07081
A random pre-dawn damn dam deep in Oregon.
JON07188
JON07825
JON08035
JON08050
Wading through snow and finding some thermal springs around Yellowstone.
JON08931
JON09463
Nothing quite like pre-dawn dunes.
JON09578
JW.Sans_Type-spec_excerpt
JWS_Desk-render-test_sized
First day on blender and I tried to make my desk. Wasnt too mad about how it turned out to be honest.
JW.S
JWS_JW.Sans_R
A character of JW.Sans with a bit more character. Mashes up the spirit of a lot of other R's I like.
Piston-petes_Homepage-V3
JW.S
jwstype-spec
A more technical excerpt from the JW.Sans type spec.
No Results here
Rating
↕
Created
↕
All contents of this website are the property of JON WAY STUDIO. No part of this site, including all text and images, may be reproduced in any form without the prior written consent oF JON WAY STUDIO ©2025 by JON WAY STUDIO (Jw.S).
This site uses cookies to improve your experience.
Accept