JW.S ⌁ Hello World®

PUBLISHED

2019

Passion Project

Media/Ent.

Hello World

× JW.S

Pitch Book

[ Desc. ]

Creating some initial editorial layouts for a small film's pitch book.

[ Tags ]

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033.8622°118.3995°

I came on to help a friend Olaf Blomerus with a pitch book for passion project movie, called Hello World. I was going to jump in and help design the spreads and set the art direction for the book as a means to help sell through the concept to different studios. It will sound similar across other case studies, but I relished the opportunity to dive in a more expressive medium like print. (also the allure of creating something tangible for a change is real).

Unfortunately, I wasn't able to see through the project because some unforeseen events in my personal life made it nearly impossible to deliver. I pride myself on being someone who always delivers, and while it was mutually understood why I couldn't in this instance, it still bothers me a bit to this day that I didn't. Regardless, in the time that I was able to focus, I feel like I created a compelling concept that just wasn't able to bear fruit to the extent we had hoped.

033.8622°118.3995°

Human. Meat. Machine.

After reading through the bulk of the script, without giving away details of the plot, I felt the core theme was the dissonance that occurs with robots co-existing in a human world. At least that's what I latched on to. I quickly started developing the idea that an art direction could very visually embody that tension in a somewhat overt yet subtle way. The genesis of that idea: library cards.

For some reason, that was the first thing that popped in my head when trying to distill the concept. The underlying chart is pixel perfect via a machined printer, and the stamp itself is machined to perfect.. yet when it's applied by a human, it's never applied perfectly.. and at scale, can go to shit.

This idea then took other forms when it meant juxtaposing the input from coding languages, to the output (reflecting the complexity for machines for something thats instinctively very easy for humans). There was also the idea of the sliding scale that would put existance on a scale from human to machine, with meat somewhere in the middle... that one still needed some workshopping, but the idea seems fun.

This is why I feel like there was so much meat on the bones and disappointed I wasn't able to see this through.