JW.S All Rights REserved
33.8492° N, 118.3884° W
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CD @ CTHDRL, Founder/Ecd @  ▊▊▊▊▊
NExt Availability:
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*HTM STS
VER/12433.56
Ship
Weylan
YutaniNost romo 180246
Runtime Live
RElative Run
24d 24M 33S
24d 24M 33S
*HTM STS
*HTM STS
*HTM STS
*HTM STS
*HTM STS
01001010 01010111 00101110 01010011
74 87 46 83
4A 57 2E 53
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112 127 056 123
WJ.F
33.8492° N, 118.3884° W
PST - 8 GMT
03.2019
60 - 250 Hz
310
90232
33  8622    118    3995
33  8622    118    3995
33  8622    118    3995
33  8622    118    3995
33  8622    118    3995
33  8622    118    3995
33  8622    118    3995
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Branding
Branding
[ Desc. ]
Collection of work specific to branding: the process of, explorations, scraps, etc.
033.8622°118.3995°
unaffiliated
Playing around with using the logo for a pattern.. and of course some color tension.
unaffiliated
I always liked the ridiculousness of the AT3-21 logo.. so I mapped it to a book for fun.
unaffiliated
A WebGL 3D application of the wordmark for the shop pass. *Dev + 3D credit to CTHDRL.*
unaffiliated
A brand book that's seen better days.
unaffiliated
Looking at how the branding could co-exist as a secondary element to the game's characters
unaffiliated
An example of a more editorial sample– a mock-up for a potential quarterly release about recent drops.
unaffiliated
Another version of the SV mark
unaffiliated
Expanding the mark application to type load-in. (Motion credit: Study Hall)
unaffiliated
One of the first extensions of the brand to look at player profiles– pulling from cues of old trading cards with the framing.
unaffiliated
Masking, bold type, color, and in this instance some illustrative elements, to hero various characters in the game.
unaffiliated
If JW.S had a raw material, what would it be? I thought something kinda like this.
unaffiliated
Creating a baseline system of introducing each of the main character.
unaffiliated
Did you even brand if you dont have some swag to show for it?
unaffiliated
A potential end-frame for the 2021 reel.
unaffiliated
Creating a system for showing multiple titles together using the masking motif.
unaffiliated
Sample application of masking combined with color blocked lower-third.
unaffiliated
Layout exercise on ways to bring the masking element in in a balanced way given it's dynamic layout.
unaffiliated
unaffiliated
Looking at ways to combine the masking with rotational duplication, with fills and strokes.
unaffiliated
Exploring clearer delineation from assets and content, and ways to keep it feeling organic.
unaffiliated
A photo-based style frame, showing a potential application of the mark and type lock-up I had created. Too much glow for me now tho.
unaffiliated
Using FPO designs to show the possibility of adding intricate diagram to reflect an underlying method to the madness.
unaffiliated
Looking at an editorial release concept.
unaffiliated
A (scrapped) concept looking at how we could list each tattoo NFT. Had a bit of fun with those one, but hard to take too seriously.
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A High-level look of collaborative works.
Graphic Design
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Typography
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Editorial
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Art Direction
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Branding
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Interactive
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