JW.S All Rights REserved
33.8492° N, 118.3884° W
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CD @ CTHDRL, Founder/Ecd @  ▊▊▊▊▊
NExt Availability:
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VER/12433.56
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Weylan
YutaniNost romo 180246
Runtime Live
RElative Run
24d 24M 33S
24d 24M 33S
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74 87 46 83
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WJ.F
33.8492° N, 118.3884° W
PST - 8 GMT
03.2019
60 - 250 Hz
310
90232
33  8622    118    3995
33  8622    118    3995
33  8622    118    3995
33  8622    118    3995
33  8622    118    3995
33  8622    118    3995
33  8622    118    3995
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Branding
Branding
[ Desc. ]
Collection of work specific to branding: the process of, explorations, scraps, etc.
033.8622°118.3995°
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While very on the nose, I was rather keen on this direction. Alluding to sound waves and it being a platform to monetize music for artists.
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Sample poster promo leveraging the masking as more of a framing background element.
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A style frame direction exploring tons of organic overlap. The MP mark I created was meant to be emblematic of that as well.
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Exploring a system of bit crushing and distortion filtering to bring the mark to life.
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A breakdown of the primarily layers that drive the core of the design.
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Breaking down the primary word mark construction and safe space.
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A purely hypothetical Scab Shop book with some artwork I created for moodboards.
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Quick contact sheet to see all the logo variants co-existing.
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An excerpt of some brand standards for JW.S
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A photo-based style frame, showing a potential application of the mark and type lock-up I had created. Too much glow for me now tho.
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Brand exploration for Scab.. looking at a (now) scrapped combination of a type lock up and blending with asset treatment.
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The 2021 JW.S reel. A major undertaking, that I dont think I want to do again for some time.
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Stacks on stacks of business cards using a more reductive yet bold approach.
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A brand book that's seen better days.
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One of the first extensions of the brand to look at player profiles– pulling from cues of old trading cards with the framing.
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A high-level look at how their insta presence might look.
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Early explorations in how the 2025 JWS brand exists and is applied to something like a landing page.
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Exploring some OOH billboards for promo.
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Explored leveraging a flag-based mark to use the Netflix primarily mark, but alter it in a way that's true to sports.
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The Scab wordmark in the wild at SXSW.
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A style frame created to help feel out the direction of the DANC branding.
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The hero IMG for the initial launch of the Hangyaku playing card deck.
unaffiliated
Final cover designs for the pitch book.
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A High-level look of collaborative works.
Graphic Design
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Typography
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Editorial
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Art Direction
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Branding
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Interactive
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