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CD @ CTHDRL, Founder/Ecd @  ▊▊▊▊▊
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WJ.F
33.8492° N, 118.3884° W
PST - 8 GMT
03.2019
60 - 250 Hz
310
90232
33  8622    118    3995
33  8622    118    3995
33  8622    118    3995
33  8622    118    3995
33  8622    118    3995
33  8622    118    3995
33  8622    118    3995
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Interactive
Interactive
[ Desc. ]
Work thats interactive in nature. E-comm, product marketing, etc.
033.8622°118.3995°
unaffiliated
Working through the homepage options, this was the more extended + editorial approach.
unaffiliated
Looking at ways to integrate other platforms.. this is blue sky for sure as theres tons of tech limitations around this.. would be nice tho
unaffiliated
Simplicity and bold colors have home with Fila for sure.
unaffiliated
Designed the ability to change zoom levels in the drag view.
unaffiliated
The account detail page with filterable transactions providing information and relevant actions.
unaffiliated
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An excerpt from the blog to show some of the toolkits.
unaffiliated
Always gotta explore the big type.. til reality kicks in. Trying to pair Ari + projects at scale.
unaffiliated
Exploring the potential of a more robust dropdown navigation. Not a bulletproof IA, but trying to cover off on a strategy at a high-level.
unaffiliated
Leaning a bit heavier on the Swiss minimalism as a vibe check.
unaffiliated
An early exploration with Ari around load-in sequencing. Lots of type treatments in the mix.
unaffiliated
Integrated merchandising within a product grid. A novel idea at the time.
unaffiliated
Optimizing e-commerce checkout flow in ways that hadn't really been seen at the time.
unaffiliated
unaffiliated
Motion frame to convey the concept of he load-in sequence for the start grid/gallery nav.
unaffiliated
One of the closer to completed homepage directions for the ISOKO design and dev.
unaffiliated
Concepted out an intro sequence to emulate the feeling they strove for in their store- calm (and I think they said fresh start?)
unaffiliated
Exploring much more editorial introductions to subsections.
unaffiliated
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A sample homepage combining different modules.
unaffiliated
Embracing the beautiful imagery with extensive explorations with minimalism that doesn't feel too stale.
unaffiliated
unaffiliated
A look book module from a broader toolkit to help Fila homogenize their brand aesthetic.
unaffiliated
A collection landing page that provides a bit of routing/product visibility, a bit of education, and a bit of inspiration.
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Editorial
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Art Direction
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Interactive
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