JW.S All Rights REserved
33.8492° N, 118.3884° W
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CD @ CTHDRL, Founder/Ecd @  ▊▊▊▊▊
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Weylan
YutaniNost romo 180246
Runtime Live
RElative Run
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WJ.F
33.8492° N, 118.3884° W
PST - 8 GMT
03.2019
60 - 250 Hz
310
90232
33  8622    118    3995
33  8622    118    3995
33  8622    118    3995
33  8622    118    3995
33  8622    118    3995
33  8622    118    3995
33  8622    118    3995
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Filters still a WIP.. not fully functional yet.
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Creating a baseline system of introducing each of the main character.
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A loose vibe-type style frame, I've come to learn almost everyone has appropriated this image.
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All I can say is... edibles do some interesting things to interactive design ideas. A concept for oversized hover states that overlap.
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Explorations in extending the brand to some additional touchpoints
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Exploring badging applications on totes.
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I created a tool for procedural abstraction to utilize album art as a textural brand element (in absence of any brand content)
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A collection landing page that provides a bit of routing/product visibility, a bit of education, and a bit of inspiration.
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Looks perfect.. it is not. A handful of a day for sure.
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Exploring a system of bit crushing and distortion filtering to bring the mark to life.
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A wall of water in a calm stream somewhere in Yosemite.
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An example of all brand elements coming together– mark, color, typography and BG type texture.
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Exploring varying forms of visual dissonance.
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Homepage hero resolved state– again leaning into the amazing imagery through a load-in sequence that pans down through the image.
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A concept for my business cards, playing around with abstraction.
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Early explorations in how the 2025 JWS brand exists and is applied to something like a landing page.
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A style frame direction exploring tons of organic overlap. The MP mark I created was meant to be emblematic of that as well.
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OK, I tried it. I wanted to make day into night like old films did with a couple filters. Somewhat convincing?
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Looking at ways to include viable financial feedback based on your account balances and transactions.
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Displaying the uncut sheet in a one-off mock-up created for it based off my office.
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Playing around with the idea of the symmetry between the 5 and S.. a stretch but kinda works?
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Load-in transition for the project detail pages.
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The account detail page with filterable transactions providing information and relevant actions.
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While most of the browsing it pretty exploratory.. gotta have the utilitarians option in a grid view.
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Showing some of the variations baked into each character to help work through legibility in latin/kanji legibility.
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A (scrapped) concept looking at how we could list each tattoo NFT. Had a bit of fun with those one, but hard to take too seriously.
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The main homepage direction for the pitch. Simple with story telling moments in a minimal facade.
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An excerpt of some brand standards for JW.S
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The 2021 JW.S reel. A major undertaking, that I dont think I want to do again for some time.
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The winds signature on the dunes.
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Mike with the first iteration of his signature model.
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A very editorial approach to a homepage that relies on the beautiful imagery of the brand.
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An proof of concept idea to show how the pixelated effect of the word mark could become a thematic motion element.
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Part snorkeling, part picking up shots for Tavarua.
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Some explorations around DANC branding for social applications.
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Sample poster promo leveraging the masking as more of a framing background element.
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This was once a fairly novel idea.. hover states mapped to different products to learn more in a design interior.
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Colors, masking and layout explorations for feels at a high-level.
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An excerpt of a tabbed grid approach to seasonal releases.
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A sample OOH showing what it could look like to highlight different characters/IP.
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Looking at how the branding could co-exist as a secondary element to the game's characters
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Breaking out of the traditional 16:9 aspect ratio to lean into the editorial vibes, and use content as a transitional element.
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A more type-based exploration for the Evinetta project posters.
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033.8622°118.3995°