strategically developing, or re-defining, brands' design across disciplines.
A selection of collaborations with different brands, agencies and individuals– combining varying amounts of branding, interactive, and strategic contributions.
COnsidered Strategy. progressive application. Meaningful Output.
[ Intro ]
Pretty pictures are easy. Hiding behind best practices and following worn paths is even easier (and common). Conversely, developing creative works that are new and meaningful is hard. It requires extensive research, thorough distillation to identify strategic opportunities, all while removing most preconceived notions. The end-goal is to embrace the unknown (and the inherent risks in doing so) to create more meaningful work that resonates with consumers.
This is best achieved when empowered to broadly explore creative latitudes and find the right solution, not necessarily the expected one. The goal is to craft work that is equally performant as it is distinctly unique. This tends not to just spontaneously happen or in isolation, so it’s imperative to create cross-functional alignment through regular, open, and honest conversation to adequately establish expectations in all directions.
Shop products created as a by-product of free-form creative expression, or tools I’ve made to augment/ facilitate that creative expression in some way.
JW.S also exist somewhere in the realm of brand creative partner, and abrand of it's own. While not working on developing other's brands/products, we focus on our own as a means to expand our abilities.
I've been going down the rabbit-hole of technical line workings for DANC. Everything about the brand and the world it occupies is technical, so it seems like a miss to not bring that into the design language.
I've been going down the rabbit-hole of technical line workings for DANC. Everything about the brand and the world it occupies is technical, so it seems like a miss to not bring that into the design language.
Dug up some of the different states for my upcoming photo site with Aristide Benoist. No launch date yet as its a low priority passion project between 2 very busy people... EOY is best guess.
Dug up some of the different states for my upcoming photo site with Aristide Benoist. No launch date yet as its a low priority passion project between 2 very busy people... EOY is best guess.
While also working through some video grades, Ive got a bunch of photos to get through. Right now the photos + video have different grades, so I need to consolidate that a bit. I've also not tried mirroring photos and video grades...
While also working through some video grades, Ive got a bunch of photos to get through. Right now the photos + video have different grades, so I need to consolidate that a bit. I've also not tried mirroring photos and video grades...
I'm working through some designs to get photo + design co-habitating. This first pass is for easy behance case studies, but more developed versions down the road for my photo site (hopefully coming by end of year).
I'm working through some designs to get photo + design co-habitating. This first pass is for easy behance case studies, but more developed versions down the road for my photo site (hopefully coming by end of year).
I've been making a push to increase performance on my site, AND trying to make Delta more robust... it didn't go well... all day. There's a million 403 errors on this page right now.. sooo.. sorry? Hoping to get it sorted out soon.
I've been making a push to increase performance on my site, AND trying to make Delta more robust... it didn't go well... all day. There's a million 403 errors on this page right now.. sooo.. sorry? Hoping to get it sorted out soon.
I'm trying some new things, and I broke other things with my site in the process... it's a little messy, but I'm working on getting it cleaned up ASAP.
I'm trying some new things, and I broke other things with my site in the process... it's a little messy, but I'm working on getting it cleaned up ASAP.
For what it's worth, Ive been nominated 3x time for the Awwwards annual awards: Independent of the year, Site of the year, and Mobile SOTY. Im grateful, but 2021 is just the set-up– 2022 is hopefully gonna be another level up.
For what it's worth, Ive been nominated 3x time for the Awwwards annual awards: Independent of the year, Site of the year, and Mobile SOTY. Im grateful, but 2021 is just the set-up– 2022 is hopefully gonna be another level up.
