JW.S All Rights REserved
33.8492° N, 118.3884° W
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CD @ CTHDRL, Founder/Ecd @  ▊▊▊▊▊
NExt Availability:
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WJ.F
33.8492° N, 118.3884° W
PST - 8 GMT
03.2019
60 - 250 Hz
310
90232
33  8622    118    3995
33  8622    118    3995
33  8622    118    3995
33  8622    118    3995
33  8622    118    3995
33  8622    118    3995
33  8622    118    3995
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Art Direction
Art Direction
[ Desc. ]
Defining different directions for brands including (some or all of): type styles, layouts, photo styles, icons, illustrations, etc.
033.8622°118.3995°
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Came up with this in a day, but developed a system for hero product images to elevate social proof.
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Leaning into the poster board. Post all bills, and mask it out.
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Simplicity and bold colors have home with Fila for sure.
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Always gotta explore the big type.. til reality kicks in. Trying to pair Ari + projects at scale.
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Working on the active collection as an extension of the overall site framework that was recently established.
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A longer-form homepage for Beats that gets more into the long-form content stream
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Some templates for the JW.S social channels.
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Exploring clearer delineation from assets and content, and ways to keep it feeling organic.
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A rejected style frame exploring tighter grids in a brutalist fashion.
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Playing with repetition and rhythm as part of an RFP response. Done very quikcly
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A concept for teaser for the new site Ari and I were launching.
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Explorations in extending the brand to some additional touchpoints
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Bold color, bold type.. wrong hierarchy. Could be a good secondary promo, but downplays the art too much.
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Playing around with the concept of up close and pulled back perspective allowing me to hide things in plain-sight.
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Grids on grids. A moment in the tool kit to really leverage the deep library of brand content.
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Another exploration for the about page, and going rogue on some colors
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This was once a fairly novel idea.. hover states mapped to different products to learn more in a design interior.
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A style-frame for [redacted].. exploring layers, masking and texture.
unaffiliated
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033.8622°118.3995°
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Contact
Form.
Have a collaboration in mind, or just want to talk? Fill out the form, shoot me an email, or connect on any platform.
[ Name ]
[ Email Address ]
[ Primary Contact ]
[ Next Availability ]
N/A – Not taking on new biz at this time 
[ Prioritizing ]
networking, Passion Projects
[ Current Location ]
Los Angeles, CA
[ Your submission has been received, and I'll be in touch shortly. ]
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