strategically developing, or re-defining, brands' design across disciplines.
A selection of collaborations with different brands, agencies and individuals– combining varying amounts of branding, interactive, and strategic contributions.
COnsidered Strategy. progressive application. Meaningful Output.
[ Intro ]
Pretty pictures are easy. Hiding behind best practices and following worn paths is even easier (and common). Conversely, developing creative works that are new and meaningful is hard. It requires extensive research, thorough distillation to identify strategic opportunities, and removing most preconceived notions. The end goal is to embrace the unknown (and the inherent risks in doing so) to create more meaningful work that resonates with consumers via strategic applications of dissonance in ways that practically resolve.
This is best achieved when empowered to broadly explore creative latitudes and find the right solution, not necessarily the expected one. The goal is to craft work that is equally performant as it is distinctly unique. This tends not to just spontaneously happen or in isolation, so it’s imperative to create cross-functional alignment through regular, open, and honest conversation to adequately establish expectations in all directions.
Shop products created as a by-product of free-form creative expression, or tools I’ve made to augment/ facilitate that creative expression in some way.
JW.S also exist somewhere in the realm of brand creative partner, and abrand of it's own. While not working on developing other's brands/products, we focus on our own as a means to expand our abilities.
A new modern display font, with a stepped characteristics to the caps. Launching with regular weight (standard + italics), with light, bold and black weights in development.
A new modern display font, with a stepped characteristics to the caps. Launching with regular weight (standard + italics), with light, bold and black weights in development.
